Kaffe is born as the sun of coffee, with a new format presenting a new experience in boutique cafes, offering select high quality coffees and incorporating our motto "true blend", taking into account the different regions from the world where the best grains are grown. We present fresh coffee of excellent quality, as freshly harvested and presented to an audience that cares about the best flavor and drink coffee daily. Our job was to create a symbol that represents a sun light giving it a select, exclusive and imposing personality. This symbol was accompanied by resources that enhance the concept of exclusivity, cozy and select, as was the color of sun, patterns and textures shaped by distinctive symbols of confort and superiority used by the as are the. It was also taken into account prints such as paper style.